Today I bring you the promised case study on how to use Infusionsoft’s Snap app in conjunction with the Campaign Builder to achieve strategic, automated follow-up for event marketing. If you haven’t already read/watched Part 1, you’re going to want to click the link below before proceeding.
Posts in this Series
- Snap by Infusionsoft Part 1 (Review of App)
- Snap by Infusionsoft Part 2 (current post)
Key Elements
- Create as many tags needed to define all potential lead types attending the event
- Build out campaign that addresses every possible combination of lead
- Use Infusionsoft to allow prospects to self-qualify
- Plan for the rare “Golden Lead”
- Test everything before attending the event
Hope you enjoyed this post and will use the training to crush it at your next event!
